Design

Coway is focused on strengthening product quality & design.
Coway Design Innovation Center design your life more comfortable and impressive.

Coway Design Innovation Center


Coway Design Innovation Center is an in-house creative department based in Seoul, Korea responsible for the product design of all Coway and its partner’s products and concepts. We have teams with inspired creatives with a passion for solving problems by understanding people and eventually bring meaningful products and services to the market. Our team with diverse experience also allow us to seamlessly work with our global manufacturing partners, which satisfies their requirements and customers needs.

Design Philosophy, Principles and Management

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Discovering New Experience & Lifestyle for Tomorrow

We at Coway create bold visions for complicated problems by making simple and clear solutions with functional and iconic design aesthetics. We focus on bringing new value and lifestyle for the future to our consumers and partners through our forward thinking problem solving

Honest Design

Focusing on a product not only on its aesthetics but also be true to its purpose and use.

Intuitive Design

A product that is functional and easy to use for the people but also, provides new experience.

Harmonious Design

Design should not only be iconic and unique, but also it has to be harmonious with its surroundings.

Innovative Design

Innovation is not only utilizing new technology, but discovering new consumer needs and applying technology accordingly.

Timeless Design

A design that does not look too fashionable and therefore it last many years, which makes it environmentally friendly.